We’ve crunched the numbers from the latest product launches and flavour trends in beer across the UK, Europe, and North America. The results are packed with juicy insights.
Flavoured beer is showing no signs of slowing down. Brewers are getting even braver with what they put in the tank.
UK Beer Flavours: Bold, Brave & Unexpected
Flavours are really taking off in the UK beer scene right now:
- Watermelon (+50%*) – juicy, refreshing and subtly sweet. Instant summer vibes and pairs well with light lagers and sours.
- Yuzu (+41%*) – bursting with Asian fruity influence, it’s exotic and accessible. Yuzu is finally having its day.
- Hazelnut (+32%*) – Indulgence for dark beers and dessert-style flavours. One for the autumn-winter warmers.
- Pineapple (+26%*) and Cherry (+21%*) – two big trending flavours in the entire beverage world.
Europe Beer Flavours: Fruity Meets Floral
European brewers are being just as bold with flavour, with some interesting twists and big-time classic flavours.
- Strawberry (+44%*) – universally loved and super versatile. Strawberry beers have a big history in Europe, and now they are gaining more popularity.
- Pina Colada (+32%*) – beer meets cocktails. Brings a new audience and excitement to beer. Great in lactose sours and dessert IPAs.
- Vanilla (+28%*) – looking to add depth and smoothness? Vanilla is here for you.
- Hibiscus (+26%*) – floral and tartness can add a new dimension to a beer. Beautiful in sours and lower ABV beers.
North America Beer Flavours: Big Flavours, Big Statements
The U.S. is doing what it does best, going bold.
- Punch (+73%*) – inspired by hard seltzers and big juicy flavours. Punch style flavours add a big and bold fruity flavour.
- Limeade (+32%*) – lime style beers have always had a niche in the US beer market, but now this looks to be exploding.
- Black Cherry (+19*) – the flavour of the moment both in the UK and US is making waves in beer. Adopted by the healthy soda market and now having an influence on beer.
- Peanut Beer (+11%*) – Let’s face it, they love putting peanut butter on everything. Why not beer? A great one for the darker side of beer.
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*Compound Annual Growth Rate (%) of flavour beer launches 2020 – 2024 (Innova Market Research Insights)
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